How Beyond Medals Collected 35K
Emails and Boosted Engagement
with a Giveaway
Total Leads
Referred Leads
Social Shares
About Beyond Medals
Beyond Medals is the up and coming snowboard brand, founded by professional snowboarders Tor Lundstrom and Kevin Backstrom.
Tor was already sponsored by Bataleon, making the partnership for this campaign between Beyond Medals and Bataleon, a well- established snowboard brand with a substantial email list, provided an excellent opportunity to leverage both audiences.
Campaign Overview
Campaign Objectives
Grow Email List
Increase the number of email subscribers for both Beyond Medals and Bataleon.
Boost Engagement
Drive interaction and engagement with the brand through gamification and referral strategies
01
Grow Email List
02
Boost Engagement
Strategy and Implementation
Gamification and Referrals
We used Upviral.com - a sweepstake software - to build our sign up page. With social shares & referral sign ups users could unlock additional entries.
Email Marketing
We sent launch & urgency campaigns, followed by a winner announcement campaign with a $30 discount voucher for your next order.
Social Media and PPC Ads
Utilized Instagram and Facebook ads to reach a broader audience. The ads featured compelling visuals and clear calls to action, driving a high click-through rate and low cost per lead.
Gamification and Referrals
01
Email Marketing
02
Social Media and PPC Ads
03
Results
Total Leads
which 25,315 were new subscribers.
Total Sign-ups per day
Key Performance Indicators
Total Leads
Referred Leads
New Leads
Total Ad Cost
Total Lead Value*
Cost per lead
Total Lead Value is based the first 90 days after the give-away. The Total Lead Value increases overtime as lead keep converting through email marketing efforts.
Landing Page Performance
Total Visitors
Sign-up Rate
Wins
Email Pushes
The launch campaign sent from both parties created a traffic peak early in the campaign. This creates a push in traffic data, allowing for PPC platforms to optimize quicker and ultimately perform better.
Effective Referral Program
Referral incentives significantly boosted the lead count, creating a total of over 11,000 referred leads
Collaborative Success
Partnering with Bataleon effectively doubled the campaign's reach and halved the costs.
Email Pushes
Effective Referral Program
Collaborative Success
Conclusion
ROI = 667%
Based on purchases made by the new leads, considering all cost such as ad spend, software and Montem Agency.
The campaign achieved an impressive ROI of 667%, underscoring its immediate profitability. However, the true potential of this new email segment will become evident over the next few years. This initiative highlights the effectiveness of collaborative giveaways and cross-promoting audiences.
The integration of these strategies, along with gamified referral tactics, significantly contributed to the campaign’s success. Ultimately, the campaign was shared over 1,100 times, resulting in more than 11,000 referred leads.
Take note that prior to this campaign, Beyond Medals had an email list smaller than 10.000. With this campaign email marketing became a scalable channel for the brand,
We love doing gamified giveaway campaigns due to their high profitability and long term growth effects. We are managing dozens of these every month for our clients and are fine tuning our tactics constantly, achieving some of the best CPLs in the game. Dont believe us? Check out our interview on Upviral.com
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